Digital Marketing Test

Q1: Which among the following is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online?

Q2: _____________ is any form of content such as images, videos, text and audio that have been posted by users on online platforms.

Q3: The use of social media platforms and websites to promote a product or service is called Social media marketing. True or False?

Q4: The study of which among the following helps us determine how relevant the content of a website is over time?

Q5: Calculate the conversion rate, if you have 1200 conversions from 10, 000 interactions?

Q6: _________ is the technique used by online advertisers to present targeted ads to consumers using the information collected about their browsing behavior.

Q7: Bounce rate and Exit rate are one and the same. True or False?

Q8: ________ is the process of standardizing similar URLs of a website.

Q9: Cost-Per-Click is calculated by dividing the total number of clicks by the total cost of your clicks. True or False?

Q10: Which among the following refers to advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio?

Q11: Which among the following represents the percentage of visitors who enter a particular website and then navigate away from the site after viewing only the home page?

Q12: Which among the following is a Social Media Management System?

Q13: An attribute of a user or a session is called ________.

Q14: _________ is the use of search data to analyse particular interactions among Web searchers or search engine.

Q15: In Google Adwords, Which among the following contains one or more ads that share similar targets?

Q16: Which among the following is the order of your ad in the auction results as compared to other ads?

Q17: A/B testing is the process of comparing two versions of a ________.

Q18: The average time spend on a website by each visit is called Average Duration. True or False?

Q19: Which among the following is not a type of web traffic?

Q20 Organic listing referes to ________ listing of a website.

Q21 Which among the following is a model of internet marketing in which advertisers pay a fee whenever one of the their ads is clicked?

Q22: Which among the following is a Social Media platform that could be used for marketing?

Q23: A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Q24: if the keyword "Machine"appears 16 times in a 200 word text, the keyword density of "Machine" is ________.

Q25: Which among the following characters is used to mention a user or page in Twitter?